The Mary Poppins of Marketing
Shaping the Future of Marketing
Your marketing has outgrown your tactics.
It’s time to lead with strategy, scale with confidence, and grow sustainably.
I help ambitious B2B businesses reset, rebuild and reignite marketing as a true driver of commercial growth.
Growth slows when marketing becomes reactive. I help you build the systems, skills, and leadership to fix that.
Take a Free Assessment
Marketing Impact Assessment
Find out how strategically aligned your marketing leadership is.
Marketing Gaps Assessment
Identify where your business is losing marketing impact.
Marketing Teams Assessment
Diagnose leadership challenges and team strengths.
Who I Work With
Not every business needs a B2B Growth Consultant. But if this sounds like you, you’re in the right place.
You've grown through hustle, sales effort, and short-term tactics, but growth has plateaued
Your marketing team is stretched, scattered, or stuck in execution
You’ve got budget and ambition, but lack focus, structure, or strategy
You’ve tried hiring, hiring again, and still aren’t getting the marketing results you want
You’re a CMO or founder who needs to prove the value of marketing at the boardroom table
I work best with:
Mid-sized B2B companies (£5–£100m revenue)
Founder-led, PE-backed or scaling businesses
CMOs, VPs, and Heads of Marketing seeking to step up into real leadership
Growth through Marketing Transformation
Forget funnels, fluff and another brand refresh. I work with you to rebuild marketing into a function that drives measurable commercial impact.
How I Help
You can work with me in three core ways:
Leadership & Influence
Support for marketing leaders who want to influence, lead, and be taken seriously.
1:1 coaching for CMOs, VPs, and rising stars
C-suite communication & storytelling templates
Stakeholder engagement and cross-functional influence
Board readiness & strategic mindset training
Typical engagement: Retained advisory or 12-week accelerator (via IMLA™)
Marketing Team Transformation
Move from scattered activity to strategic performance with the right skills, roles, and systems.
Skills benchmarking & capability audits
Team restructuring, role design, hiring briefs
Marketing Operating System (scorecards, planning cycles, rituals)
Internal academy development or team training
Typical engagement: 8–12 weeks | Custom implementation or ongoing advisory
Strategic Growth Resets
Clarity, positioning, and commercial focus for B2B companies ready to grow smarter.
Strategic diagnostics & opportunity mapping
ICP and insight development (Humanise™ Framework)
Market positioning and messaging reset
Go-to-market roadmap & growth prioritisation
Typical engagement: 4–6 weeks | One-off sprint or full reset
I don’t believe in hacking your way to success. But I do believe in systems and skills.
Here’s the Growth & Excellence Framework I use to guide every transformation.
Strategy:
Where are we going? Why now? What matters most?
Capability:
Does the team have the skills, confidence, and clarity to deliver?
Systems:
Do we have the right structures, rituals, and reporting in place?
Strategic Influence:
Can marketing lead, not follow? Are we seen as a strategic growth partner?
Results:
What does success look like—and how are we measuring what matters?
Why Me?
I’m not your typical consultant. I’m a strategist, a psychologist, and a former CMO who’s sat in your seat.
I’ve helped global brands, ambitious scale-ups, and marketing teams in chaos rebuild their confidence, clarity, and commercial impact.
I’m known as the Mary Poppins of Marketing, because when I show up, things start to make sense again.
Some of my clients
What They Say About Me
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“Having worked with Emma over multiple projects and in very different settings I can honestly say she is a one of the most innovative strategists I’ve even met. Constantly looking for new and better ways to delight the client and customer through her excellent communication and problem-solving abilities. She brings a joyous energy and commitment to everything she touches, and I am always left a little bit better after being around her. An all round great human being. ”
Mark Pringle
Chief Solutions Officer -
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“Emma has key strengths in Strategic Thinking and Marketing. She has a visceral passion for developing a deeper understanding of the market, customers and patients and translating this into meaningful strategy. Emma has a real flair for bringing principles to life to in an original and engaging way. She also has a very healthy sense of pragmatism and humour! Emma is an absolute pleasure to work with, highly insightful and credible.”
Alison Wheeler
Head of Global Marketing Excellence -
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“Energetic, enthusiastic and inspiring - my first impression of Emma that will certainly last. Creating strong teams, fulfilled in their roles and always collaborative, Emma brought together a rich mix of skills and personalities to deliver her ambitious strategy and deliver results for our business. Her passion is understanding how people tick and working with them to create the best culture and environment to help them thrive.”
Andrew Thomas
Senior Manager, Marketing -
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“I cant recommend Emma highly enough - she is incredibly knowledgeable and has a passion for business that is infectious so you cant help but be inspired and successful in your own business with her support. Her uniqueness is her ability to combine marketing strategy with mindset to give strategies that are laser focused. She also has the most positive future facing attitude .. leading me to use the words ' What would Emma do?' when faced with a decision that requires the big girl pants !”
Jayne Hume
Relationship Manager -
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“Emma is a really talented and insightful marketeer and business woman. Her many years of marketing experience are backed up with huge passion for what she does, energy and commitment. Emma is great to work with, nothing is ever too much trouble and her drive to achieve the highest standard of work will always make her a very valuable asset to her clients.”
Lisa Robinson
Founder and Director
The Marketing Case Files
Weekly Insights for Smarter Marketing
Every week, I explore the real issues facing marketing today. From the biggest mistakes businesses make, to the strategies that actually drive commercial impact. The Marketing Case Files is where I share brutally honest insights, best practices, and thought-provoking ideas to help marketing leaders cut through the noise and elevate their influence.
If you’re tired of generic advice and want real-world marketing wisdom that challenges the status quo, sign up now and get The Marketing Case Files straight to your inbox.
Brilliant Teams - The Art and Science of Leading Exceptional Teams
This is the ultimate playbook for building high-performing, resilient marketing teams that drive real business impact.
Rooted in behavioural science and leadership psychology, it breaks down the key dynamics that make teams thrive; trust, accountability, strategic focus, and executional excellence.
Whether you're leading a team or looking to transform a dysfunctional one, this book gives you the frameworks, tools, and insights to make it happen.
Packed with real-world examples, practical exercises, and proven leadership strategies, Brilliant Teams helps marketing leaders create cultures of performance, alignment, and strategic influence.
If you want to build a team that delivers results without burnout, this is your essential guide.
Book Me As A Guest Speaker
I bring bold, unfiltered insights to keynotes, panels, podcasts, and fireside chats, helping businesses rethink marketing’s role in commercial success.
Whether it's a deep dive into the decline of the CMO, or how marketers need to plan for the future, I challenge outdated thinking and provide actionable takeaways.
Having spoken at global conferences, executive retreats, and industry events, and been a guest on multiple podcasts, I deliver engaging, insightful discussions that cut through the noise and drive real conversations about the future of marketing.
CMO Suppers
The CMO Suppers are private dinners for marketing leaders who want candid, high-level conversations about the realities of modern marketing.
In a room of peers, we discuss the toughest challenges and the shifting C-suite landscape. No fluff, no slides - just real talk over great food.
These exclusive gatherings are designed to foster trust, insight, and connection among top marketing minds.
Whether you're a CMO, VP of Marketing, or an aspiring executive, the CMO Suppers give you a seat at the table with those who truly understand the stakes.
Reserve your seat and join the conversation.