The Strategy House™
Rethinking Growth Beyond Pipeline Metrics
Is your marketing built for long-term growth—or just short-term survival?
The Strategy House™ is our proprietary framework designed to help B2B businesses rebuild strategic marketing foundations that go beyond leads and pipelines.
It unites strategic thinking with executional excellence, helping you make smarter decisions, activate with purpose, and prove real business value.
If your marketing feels too reactive, fragmented, or disconnected from business strategy, this is where we start.
What Is The Strategy House™?
The Strategy House is a framework for marketing transformation. It’s designed to help leadership teams and marketing functions shift from noise to impact by focusing on four key dimensions.
Each "pillar" of the house represents a step toward marketing that leads, influences, and delivers sustainable growth.
Diagnose
Understand the real market reality and root causes of performance issues—not just surface symptoms.
Decide
Make smarter, aligned strategic choices that prioritise commercial impact over activity.
Drive
Execute marketing with purpose, clarity, and customer-centricity—not just funnel-filling.
Deliver
Prove value through outcomes that matter to the business, not just marketing metrics.
Why The Strategy House Matters
For many mid-sized B2B companies, marketing is caught in a trap:
❌ Campaigns are delivered without strategic coherence
❌ Teams are exhausted, unclear on what “good” looks like
❌ Marketing is seen as cost, not value
❌ Brand, customer, and performance are disconnected
❌ Growth feels stalled despite high activity
The Strategy House™ fixes the foundation.
It gives marketing teams the clarity, influence, and structure they need to lead with impact—and businesses the confidence to invest in marketing as a driver of real growth.
How We Use This Framework
We embed the Strategy House across all Be Brilliant services, including:
Growth Strategy Sprints
Marketing Team Workshops & Offsites
Executive Coaching for CMOs & Marketing Leaders
Internal Academies and Capability Building
Strategic Planning Projects
It’s also a key part of our GEM Growth Scorecard™—our diagnostic tool to assess marketing maturity and prioritise transformation.
You can use the Strategy House to:
Align your CMO, CEO and SLT around one marketing vision
Evaluate marketing’s current state vs. growth potential
Build a marketing strategy that actually earns a seat at the table
Equip your team to execute with excellence and purpose