The Mary Poppins of Marketing

Fixing and Future-Proofing Marketing

I transform marketing leaders and teams into strategic powerhouses who drive real business impact.

Marketing isn’t broken, but the way businesses treat it is.

Too often, marketing is seen as a cost rather than a commercial driver, and marketing leaders struggle to secure their seat at the decision-making table. I’m on a mission to change that.

With a background in marketing leadership, organisational psychology, and behavioural science, I’ve spent my career helping businesses turn marketing into a real growth engine.

From scaling startups to advising Fortune 500 companies, I’ve worked with brands across SaaS, AI, fintech, and professional services to build high-impact marketing teams and strategies that drive measurable results

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Smiling woman with brown hair wearing a black top, posing against a plain background.

My Mission

Marketing is losing it’s power.

The role of the CMO is being diluted, marketing budgets are increasingly scrutinised, and too many businesses still fail to see marketing as a strategic function.

My mission is to give marketing leaders the skills, confidence, and influence to change that narrative.

I help marketers prove their value, secure their seat at the executive table, and drive measurable business impact, so that marketing is no longer seen as a support function, but as the commercial engine of the business.

Who I Am

I’m a former global CMO, strategist, and organisational psychologist with deep expertise in AI, leadership, and commercial marketing strategy.

I help marketing leaders build their strategic presence, increase their influence, and secure their seat at the C-suite table.

I also work with founders and CEOs who need stronger marketing leadership, clearer strategies, and high-performing teams that deliver real commercial results.

Through my work in The Marketing Revolution, The Marketing Leader Academy, and Be Brilliant Consultancy, I fix marketing, elevate marketing leaders, and reposition marketing as a revenue driver.

I’ve built a career proving that when marketing is strategic, aligned, and commercially focused, it’s the most powerful growth lever a business has.

My Qualifications & Expertise

I bring a unique blend of academic insight and real-world experience to marketing leadership.

Chartered Institute of Marketing Fellow. A recognition of my contributions to the marketing industry and commitment to raising professional standards.

Organisational Psychology Post Grad Diploma. Deep expertise in team dynamics, leadership behaviour, and high-performance cultures.

Leadership Communications. Mastering executive influence, stakeholder engagement, and marketing leadership presence.

Certified Practitioner of DISC & Five Dysfunctions of a Team. Expert in leveraging personality insights and team dynamics to enhance leadership, communication, and high-performance cultures.

Strategic Marketing. A proven track record in building marketing teams, aligning marketing with business growth, and securing board-level buy-in.

Behavioural Science. Understanding the intersection of decision-making, and human behaviour to drive marketing innovation.

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Why Work With Me

I combine marketing strategy, behavioural science, and leadership psychology to help businesses and leaders achieve meaningful, long-term impact.

My expertise spans AI, CMO influence, marketing leadership, and commercial growth strategies, making me a trusted advisor to marketing leaders and executive teams who want more than just tactics - they want transformation.

Beyond my work, I’m a strategist at heart, whether it’s mentoring future leaders, facilitating boardroom discussions, or challenging industry norms.

I believe that marketing should be as commercially respected as finance or operations, and I’m dedicated to making that a reality for the next generation of marketing leaders.

My Proprietary Frameworks

Circular diagram with sections labeled Trust, Authority, Insights, Skills surrounding the central concept of Self Confidence. Additional labels include CEO, Peers, Customer, Team, Strategic, Head, Heart, and Tactical.

Impact Framework

A structured methodology designed to help marketing leaders enhance their influence, align with business priorities, and drive measurable commercial outcomes by mastering trust, authority, skills, and strategic execution.

GEM Matrix

Diagnoses critical gaps in marketing leadership, team performance, and strategic execution by assessing six key areas: strategic leadership, marketing systems, operational excellence, team performance, customer focus, and results—ensuring marketing functions as a high-impact growth driver.

HUMANISE

Decodes audience behaviour by identifying motivations, barriers, and segmentation insights to craft emotionally intelligent communications that drive real behavioural change and engagement.

The Three Dimensions of Modern Marketing: Macro, Meso, and Micro Marketers

Why Mary Poppins?

It started as an inside joke. Over the years, five different clients (separately and completely unprompted) called me “The Mary Poppins of Marketing.” At first, I laughed. But then I realised they were onto something.

Much like the famous character, I step into messy, chaotic marketing functions, quickly diagnose the problem, and bring order to the chaos. I cut through the complexities, remove distractions, and get marketing leaders focused on what actually drives business growth.

But I don’t just fix things, I empower teams to work smarter, lead better, and build long-term success, so they can continue thriving long after I’m gone.

Of course, there’s always a sprinkle of magic, a deep understanding of psychology, influence, and behavioural science that transforms how marketing teams operate, communicate, and deliver impact.