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The 12 Core Skills Of A Marketing Leader

To gain influence, secure buy-in, and drive real business impact, marketing leaders (and their teams) need more than tactical expertise. They need leadership mastery — the kind that commands respect from the C-suite, mobilises peers, and drives commercial outcomes.

This framework breaks that leadership mastery down into 12 essential skills. These are the skills that separate executional marketers from strategic business leaders.

If your team is struggling to gain traction, missing internal buy-in, or not seen as a growth driver — this is your roadmap.

It gives you a clear and structured way to:

  • Spot capability gaps

  • Build strategic development plans

  • Promote based on leadership readiness, not just technical delivery

  • Build the kind of marketing bench the business actually needs

Why Use This for Team Development?

This framework helps you:

  • Structure career progression — use the 12 steps to build out marketing leadership pathways

  • Assess where your team sits today — and where the development priorities lie

  • Design your internal marketing academy or capability plans

  • Coach your team for real-world readiness — helping them make the leap from doers to leaders

You can also use it as a diagnostic tool to:

  • Identify capability gaps

  • Create more balanced hiring plans (e.g., if everyone is strong on #6 but weak on #2)

  • Prepare individuals for promotion by rounding out their skillsets

Building Skills That Stick

Our Strategic Capability Workshops

At Be Brilliant Consultancy, we don’t just diagnose skill gaps, we help you close them through expertly facilitated, hands-on workshops designed to build the strategic muscles today’s marketers need.

Our workshops bring the 12 Core Skills of a High-Impact Marketing Leader to life — translating theory into action so teams walk away not just with knowledge, but with practical tools, shared language, and renewed confidence to lead.

Each session is rooted in:

  • Real-world leadership scenarios

  • Peer-to-peer problem-solving

  • Strategic marketing thinking frameworks

  • Immediate application to current business challenges

Whether you're looking to:

  • Build your marketing team's strategic thinking

  • Improve commercial and financial acumen

  • Strengthen confidence and presence with the C-suite

  • Align your team around common priorities and language
    – or –

  • Uplevel internal collaboration and cross-functional influence

…our workshops are tailored to deliver practical transformation, not just inspiration.

What We Cover

Our workshops can be delivered as individual masterclasses or a connected curriculum across:

  • How To Build Strategic Influence and Deliver Impact

  • Financial Literacy for Marketers

  • Build & Lead A Brilliant Marketing Team

  • Building a Marketing Team Capability Plan

  • Creating a High-Performance Team Culture

  • How To Build Trust & Credibility With Your Board

  • Internal Buy-In and Leading Upwards

  • The Power of Insights - Mastering Customer & Market Intelligence

and many more…..

We also run team capability assessments and marketing skills benchmarking before and after workshops to measure progress and align to your business goals.