Stop Settling For Mediocre Marketing

Turning Marketing into a Growth Engine

B2B Growth Consulting to Transform How Marketing Leads, Performs & Grows

Most mid-sized B2B businesses grow fast—until they don’t.

At some point, the tactics that once worked start to slow. Marketing gets messy, teams burn out, and results plateau. That’s when you need more than a new hire or another agency. You need a reset. A system. A confident leader to transform how marketing delivers value.

That’s what Be Brilliant does.

We help marketing-led organisations unlock strategic growth by building clarity, capability, and commercial performance into every layer of the marketing function.

What We Do

Be Brilliant is a B2B growth consultancy that helps ambitious, scaling organisations refocus, restructure, and revitalise marketing so you can accelerate measurable growth once again.

Whether your business is founder-led, PE-backed or simply stuck in a pattern of reactive execution, we help you turn marketing into a commercial advantage.

Solutions To Drive Peak Performance

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Growth Strategy Reset

Clarity. Prioritisation. Momentum.
We work with founders, CMOs and CEOs to build a clear, insight-led marketing strategy that aligns to commercial outcomes—not just campaigns.

Includes:

  • Market opportunity analysis

  • Customer insight (Humanise™ framework)

  • Positioning, segmentation and messaging

  • Strategic roadmap (6–12 month action plan)

Typical engagement: 4–6 weeks

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Marketing Capability & Team Development

From tactical burnout to confident execution.
We assess your marketing team’s skills, structure, and leadership—then rebuild it for performance.

Includes:

  • Skills benchmarking & team design

  • Internal academy development or custom training

  • Cross-functional alignment & operating rhythms

  • Leadership mentoring and capability uplift

Typical engagement: 6–12 weeks or ongoing advisory

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Marketing Operating System

Scale with systems. Lead with structure.
We embed the processes, rituals, scorecards, and systems your team needs to deliver consistently and confidently.

Includes:

  • Planning & executional systems

  • Scorecards, OKRs & reporting frameworks

  • Campaign development playbooks

  • Martech & measurement alignment

Typical engagement: 8–10 weeks with guided implementation

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Who We Work With

We specialise in marketing transformation for mid-sized B2B businesses, especially those who’ve grown fast, but now feel stuck.

Our clients are ambitious, open-minded, and ready to change how marketing works inside their business.

You might be:

  • A founder or CEO struggling to make sense of marketing’s ROI

  • A CMO or VP looking to earn trust and build a high-performing team

  • A PE-backed business preparing for the next phase of growth

We work across multiple sectors including:

  • B2B SaaS, tech, AI

  • Pharma, health, and life sciences

  • Professional services

  • Complex B2B service businesses

Stop Guessing What's Wrong With Your Marketing

Is your marketing investment delivering the growth you expect? Uncover exactly where your marketing strategy, operations, and team need strengthening – in just 5 minutes.

Take the Free Audit Now to identify your marketing gaps.

From strategic thinking to operational excellence, customer focus, team capabilities, marketing systems, and leadership, we help you pinpoint what’s holding you back so you can take action and drive real results.

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Turn Marketing Into A Growth Engine

We don’t just fix marketing problems, we transform marketing into a business driver and we acclerate growth.

Led by former CMO, CIM Fellow and organisational psychologist Emma Clayton, combines her strategic marketing expertise with deep leadership and behavioural insight.

We’ve helped dozens of organisations:

  • Reset their strategy and reclaim growth

  • Build confident, capable teams

  • Strengthen marketing’s influence with the C-suite

  • Scale without chaos

We believe marketing should be brilliant. Bold. Respected. Commercial. And most of all—built to lead.

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Book a Free Consultation

If your marketing function isn’t delivering the results it should, let’s fix it. Be Brilliant Consultancy provides the clarity, structure, and expertise to turn marketing into a revenue-driving force within your organisation.