This video introduces the 5 essential activations every marketing leader must master to become a strategic force inside their organisation. Based on years of coaching, research, and frontline leadership experience, Emma walks you through:

1. Activate Yourself – Build confidence, clarity and self-leadership

2. Activate Your Boss – Earn trust, gain budget, and influence direction

3. Activate Your Peers – Win hearts and minds across the business

4. Activate Your Team – Inspire performance and collaboration

5. Activate Your Customers – Champion the voice of the market

You’ll leave this session with a new lens on leadership — not as hierarchy, but as a series of activations that shift how people see you and the role of marketing.

🎥 No prep or equipment required. Just you, your notebook, and your willingness to challenge how you currently lead.

Emma built this framework after working with over 1,000 marketers and leaders across sectors like Pharma, SaaS, HealthTech, and B2B enterprise. It’s the heart of our Influential Marketing Leadership Accelerator — and it’s helped leaders get promoted, land new roles, and regain their voice.