06/04/2025

The Five Impact Gaps - What’s Holding Brilliant Marketers Back

In this video, Emma Clayton unpacks the 5 core gaps that are keeping too many marketers stuck in tactical delivery and struggling to gain strategic influence. These include the Trust Gap, Authority Gap, Skills Gap, Execution Gap, and Confidence Gap — five issues that quietly erode a marketer’s potential, credibility, and momentum.

You’ll learn:

  • What each gap looks like in real life

  • How to diagnose which ones are affecting your influence

  • Why fixing one gap alone isn’t enough

  • The foundation for becoming a strategic leader in any organisation

No supplies needed — just your attention, an open mind, and a desire to lead with impact.

Emma draws from her experience as a former CMO, Organisational Psychologist, and advisor to global businesses to give you practical insight and inspiring guidance.

Want to go deeper? Watch our next lesson on the 5 Activations of a Marketing Leader to discover the steps to reclaim your influence and lead with confidence.

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