In this motivational lesson, we challenge the myth that leadership is reserved for those with “Chief” or “Director” in their title. You’ll learn how marketers at every level can lead movements, shape decisions, and influence outcomes—even without formal authority.

Drawing on the Five Activations of Leadership, this session will show you how to mobilise your boss, peers, team, and customers, starting exactly where you are.

No special tools required—just an open mind, a notebook, and the willingness to step up.

Emma’s Tip: Titles give permission, but action earns respect. If you want to create momentum, don’t wait to be anointed. Lead where you stand.

Want to explore how to build influence across your org? Join the Influential Marketing Leadership Accelerator or explore team workshops via Be Brilliant Consultancy.